Our Story

Abalulu Me&Mi is an Israeli designer brand for cool, confident women who value creativity and exclusivity in fashion. The brand’s collections are defined by a unique, boho-chic style, fusing artisanal craftsmanship, premium fabrics, and bold contemporary design into limited-edition pieces.​

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We bring a cool, sophisticated edge to women’s and kids’ fashion, encouraging self-expression and daring style choices.

 

True to its vision, the brand maintains its exclusivity with limited runs, using one-of-a-kind or custom-developed fabrics sourced from select factories. This approach supports the ethos of slow fashion, where quality and uniqueness matter more than volume, attracting trendsetters and style leaders both in Israel and internationally.